Enhance Your Content Strategy With Expert System: the Future of Creating

Expert system has permeated various industries, revolutionizing the means we work and interact with technology. In the realm of web content method, AI has arised as a game-changer, using exciting opportunities for improving the quality and efficiency of written content. From AI-powered web content development tools to maximizing SEO and increasing target market interaction, the future of writing is progressively linked with the capacities of expert system. This write-up checks out the benefits of AI in material method, delving right into just how it can shape the means we develop, disperse, and evaluate web content. As we start this trip into the future, it is crucial to recognize the capacity of AI in enhancing our material approaches and staying in advance in an ever-evolving electronic landscape.

The Advantages of AI in Web Content Strategy

Artificial Knowledge (AI) supplies numerous advantages when incorporated into material method, transforming the means organizations create, distribute, and engage with their target audiences. One of the key benefits of AI in material method is its capacity to boost personalization. By examining substantial quantities of information, AI formulas can recognize patterns and choices in user behavior, enabling services to supply highly targeted and appropriate material to their target markets. This degree of customization not just improves the client experience yet also raises interaction and conversion rates.


Additionally, AI can considerably improve the performance of material development. Natural Language Handling (NLP) algorithms can generate premium material, including articles, post, and social networks updates, based on predefined parameters and standards. This automation enhances the material creation procedure, liberating useful time for marketers and content makers to concentrate on more critical tasks.


AI likewise plays a vital function in content distribution. By leveraging artificial intelligence formulas, services can optimize their material distribution approaches to get to the ideal audience at the right time. AI-powered tools can assess user behavior, preferences, and demographics to identify the most effective networks and times to disperse content, optimizing its presence and impact.


In addition, AI can enhance audience interaction through chatbots and online aides. These AI-driven tools can offer immediate responses, individualized referrals, and interactive experiences, creating a much more vibrant and immersive connection with the audience.

AI-Powered Web Content Creation Tools

AI-powered web content creation tools have changed the way organizations produce interesting and high-quality material. These devices leverage man-made knowledge to automate numerous facets of the content development procedure, making it much faster, much more effective, and more effective.

One of the vital benefits of AI-powered material production devices is their ability to produce content at range. With these devices, companies can develop a huge quantity of content in a brief amount of time. This is especially beneficial for web content marketing approaches that call for regular, consistent content updates.


AI-powered tools can likewise assist businesses improve the high quality of their material. They can assess existing web content and provide insights on exactly how to enhance it for much better readability, seo, and engagement. These devices can also suggest relevant topics and key words to include in the web content, making certain that it straightens with the target audience's interests and choices.


Furthermore, AI-powered material creation tools can assist in the creation of multimedia material, such as video clips and pictures. They can automatically generate captions, captions, and summaries for video clips, in addition to supply suggestions for pictures and visual elements that complement the text.

Enhancing Target Market Involvement With AI

AI has actually come to be a beneficial device in improving audience engagement by leveraging advanced technology to assess and maximize material method. With the increase of AI-powered devices and platforms, companies can now much better recognize their target market and provide tailored web content that reverberates with them.


One way AI boosts audience involvement is via progressed data analytics. AI algorithms can assess huge amounts of information from various resources, such as social media sites, website analytics, and consumer responses, to acquire insights into audience rate of interests, behaviors, dig this and choices. This makes it possible for businesses to produce web content that is tailored to their target market, increasing the possibilities of involvement and interaction.




Moreover, AI can optimize material strategy by providing referrals on topics, formats, and circulation channels. By assessing information patterns and trends, AI algorithms can determine one of the most efficient content approaches and suggest improvements. This aids companies supply the appropriate content to the best target market at the correct time, optimizing interaction and conversion prices.


AI-powered chatbots likewise play a significant duty in improving target market engagement. These digital assistants can give individualized referrals, response questions, and engage in interactive conversations with customers. By offering real-time support and valuable info, chatbots develop a more interactive and engaging experience for the audience.

Maximizing SEO With AI

To better enhance the performance of content approach, businesses are currently leveraging the power of artificial intelligence to maximize search engine optimization and improve their on-line presence. AI technology is changing the way firms approach seo, enabling them to stay ahead in the highly affordable electronic landscape.

AI-powered search engine optimization tools analyze huge quantities of data to provide important insights and referrals for enhancing internet site rankings and driving organic web traffic. Artificial Intelligence For Content Writing. These devices can recognize relevant keywords, evaluate search patterns, click now and also forecast user habits to enhance web content and increase exposure on search engine results pages (SERPs)


One of the crucial benefits of making use of AI for SEO is its capability to learn and adapt from information. Machine knowing algorithms can examine historic information to recognize patterns and fads, permitting organizations to make data-driven choices for their content strategy. AI can also automate repeated tasks such as keyword research, content optimization, and link building, saving valuable time and sources for businesses.


Furthermore, AI can assist in on-page optimization by analyzing website structure, identifying technical issues, and recommending renovations to boost individual experience and internet search engine crawlability. AI formulas can likewise keep track of site performance, track rankings, and give real-time understandings to assist services remain on top of their SEO initiatives.

Embracing the Future: Executing AI in Your Content Approach

As the electronic landscape remains to evolve, organizations are significantly acknowledging the need to embrace the future by implementing fabricated knowledge in their content approach. AI has the prospective to transform content production and distribution, enabling companies to supply engaging and tailored content at range (Artificial Intelligence For Content Writing). By leveraging AI-powered tools and modern technologies, organizations can automate numerous aspects of their web content technique, consisting of material generation, curation, and optimization


Among the key benefits of implementing AI in material strategy is the capability to evaluate huge amounts of data to obtain important understandings into customer choices and habits. AI can aid services understand their target market much better, identify content voids, and develop tailored web content that reverberates with their clients. Furthermore, AI can streamline the material development procedure by suggesting appropriate subjects, generating drafts, and even editing and enhancing and proofreading web content.


Additionally, AI can boost material distribution by enhancing it for site different networks and systems. With AI-powered algorithms, organizations can identify the ideal time to release content, determine one of the most reliable circulation channels, and even automate social media sites posting.


Nevertheless, it is essential for organizations to approach AI execution in their content method with care. While AI can boost and automate many jobs efficiency, it is still essential to preserve a human touch in material production. It is essential to strike a balance in between AI-driven automation and human creative thinking to make sure that the web content generated is genuine and resonates with the target audience.

Final Thought

To conclude, man-made intelligence (AI) offers countless advantages for improving material approach. AI-powered material development tools offer efficient and efficient ways to create high-quality web content. In addition, AI can improve audience involvement by evaluating data and customizing material to meet the demands and choices of the target audience. Moreover, AI can maximize search engine optimization by evaluating patterns and keywords to boost internet search engine rankings. Embracing AI in material strategy is critical for staying in advance in the ever-evolving digital landscape.


In the realm of material technique, AI has actually emerged as a game-changer, using amazing possibilities for enhancing the quality and efficiency of created content. AI has the potential to reinvent material production and distribution, making it possible for companies to supply individualized and interesting material at scale. By leveraging AI-powered devices and modern technologies, companies can automate various facets of their content method, consisting of web content optimization, generation, and curation.


AI can aid businesses recognize their target audience much better, recognize material voids, and develop customized material that reverberates with their clients. Furthermore, AI can streamline the material development process by recommending appropriate topics, generating drafts, and even modifying and checking content.

 

Getting My Seo Agency To Work

By having somebody that is mindful of what the most recent SEO approaches and techniques are, you can guarantee that your web site is in excellent hands. By working with a SEO advertising company, you'll be able to better comprehend your analytics. And with that details, you can ensure that you're running your organization and your site in the best means possible.


They'll make certain your website checks all of the right boxes, so you can improve your online presence and rank for important search phrases. By grabbing even more of the on-line market share, you can get to brand-new clients and customers and enhance your revenue.
Seo(SEO) is the key to making your business visible and searchable for your target audience. Nonetheless, there's more to SEO than the search component. Here's what you need to learn about investing in SEO for your small company and the advantages of SEO for your small company if you have an effective search engine optimization technique.


To come to be referred to as a relied on resource by online search engine, you need a top quality website and SEO approach. https://e-rumormill.com/news/google-business-profile-management-dfy-gbp-optimization-service-announced/451896. Google has announced that their formulas will be concentrating on customer experience in 2021. What some local business owner might not realize is that guaranteeing your site supplies site visitors with the ideal individual experience feasible is among the advantages of SEO for your little business that plays a large component in optimizing your website's presence and improving your site's position

The smart Trick of Seo That Nobody is Talking About

As Look Engine Journal describes, "Brands need to know and understand where they were, where they are, and where they're entering terms of digital efficiency, particularly for search engine optimization when they have a person/company that is being paid to implement on its part." The very best method to identify the success of your SEO approach lies in the data and the outcomes of your optimization initiatives.


Ideal practices need to be continuously checked and updated to profit of SEO for your little service (google seo). While applying SEO technique for your company might feel like a success in and of itself, you can not simply stop there. The world of search and search engine optimization needs consistent watchfulness to stay up to date with every one of the modifications that are regularly being applied and to remain ahead of your rivals

Research shows that fewer than 50% of customers make it past the initial internet page when browsing for local product or services onlinemeaning you can shed virtually half of your possible customers immediately. On the first web page alone, the top five organic outcomes obtain of all clicks.

Not known Factual Statements About Seo Audit

According to, ecommerce internet sites on the number one spot in search engine results tends to obtain the most traffic (20. If you are able to place higher in search results, visitors will likely be a lot more positive concerning your products or solutions.


As an outcome of spending in ecommerce SEO, brands often tend to bring in higher-quality traffic by targeting users who currently require their item offerings. In other words, not just do natural rankings lead straight to increased sales earnings (by making it easier for clients to discover relevant details quick), however this kind of targeted traffic additionally implies that you won't have to stress regarding losing resources on customers that do not require your items.


As Browse Engine Journal defines, "Brands wish to know and recognize where they were, where they are, and where they're going in terms of electronic performance, especially for search engine optimization when they have a person/company that is being paid to implement on its part (https://markets.financialcontent.com/wral/news/article/marketersmedia-2023-10-5-google-business-profile-management-dfy-gbp-optimization-service-announced)." The very best means to figure out the success of your search engine optimization strategy depends on the information and the outcomes of your optimization initiatives

More About Seo Marketing

Finest practices require to be constantly checked and updated to profit of search engine optimization for your small company (google seo). While applying search engine optimization description method for your business might appear like an accomplishment per se, you can not just stop there. The globe of search and search engine optimization calls for continuous vigilance to stay on par with all of the changes that are constantly being executed and to stay in advance of your rivals


Research study shows that less than 50% of consumers make it past the initial websites when looking for neighborhood product or services onlinemeaning you can lose practically fifty percent of your prospective clients right off the bat. On the first web page alone, the leading five natural outcomes obtain of all clicks.

According to, ecommerce sites on the number one area in search engine results often tends to get the most traffic (20. If you are able to rank greater in search outcomes, visitors will likely be a lot more certain concerning your items or solutions.

Examine This Report on Google Seo

As an outcome of purchasing ecommerce SEO, brands have a tendency to bring in higher-quality traffic by targeting users that already require their item offerings. To put it simply, not only do natural rankings lead directly to raised sales profits (by making it easier for clients to discover appropriate info quickly), yet this sort of targeted web traffic additionally suggests that you won't have to fret concerning throwing away resources on consumers who don't require your items besides.

 

Best Seo Companies In Leeds Things To Know Before You Get This

 

: Recognize as well as make use of relevant search phrases throughout your web content to make certain that it is enhanced for online search engine algorithms.: Mobile optimization is necessary for SEO success. Ensure that your website is maximized for smart phones and that the customer experience is seamless.: Structured information helps internet search engine recognize the material on your website.

 

 

 

Are you looking for the most effective search engine optimization techniques? If you desire your internet site to be seen by more people, you require to rate higher on online search engine. The good news is, there are many SEO approaches that you can make use of to boost your ranking. In this message, we will review one of the most important as well as actionable search engine optimization pointers that you can follow to increase your rankings on online search engine.


Search phrase research helps you comprehend what people are trying to find on online search engine, and also it likewise enables you to discover the ideal search phrases to target on your website. There are many totally free and paid keyword research tools that you can use, such as Google Ad, Words Key Words Planner and Moz Key Words Explorer.

 

 

 

Facts About Best Seo Companies In Leeds Uncovered

Long-tail key phrases are easier to rank for and they will aid you get more targeted traffic to your site. When you have actually discovered some excellent search phrases to target, make sure to include them in your website content, titles, and meta tags. This includes optimizing your titles, meta tags, and material for keyword phrases, as well as making certain your web site is quick as well as mobile-friendly.


Make certain to create at the very least 2000 words of special as well as top notch web content on your web site. This will help your site rank greater in search results page as well as it will also help you get more traffic from social networks sites. Material is still the king when it pertains to SEO, so ensure to concentrate on developing high quality content that individuals will certainly intend to read and also share.

 

 

 

Getting My Best Seo Companies In Leeds To Work

 

This might be to discover details, to buy a product, or to discover a regional service. If you want your web site to rate greater on search engines, you need to think about the intent of the person that is browsing. This suggests developing content that targets their specific needs. For instance, if somebody is looking for "get footwear on the internet", they are most likely seeking to make an acquisition.


On the various other hand, if a person is searching for "just how to link a tie", they are most likely trying to find info. So, if you have a site about fashion, you ought to produce web content that gives them with the info they are seeking. By thinking about search intent, you can develop web content that is much more likely to rate higher on search engines and that will certainly this article also help you get even more targeted traffic to your site.


Technical SEO describes all the important things you can do to enhance the technical elements of your internet site, such as website speed, mobile-friendliness, as well as indexing. One of the most important aspects of technological SEO is website rate. If your website takes also lengthy to tons, people will leave before they also see what you need to offer.

 

 

 

Best Seo Companies In Leeds Things To Know Before You Get This

Indexing refers to the process of search engines crawling and indexing your web site so it can appear in search results. If your website isn't being indexed by search engines, it will not rate in search outcomes.




An additional method to get backlinks is to reach out official website to various other internet sites and ask them for a web link. Keep in mind to offer quality material as well as consist of a web link back to your website in your guest post.

 

 

 

They need to precisely reflect the web content on your website and also be composed in a means that will certainly make people intend to click your website. Another point you can do is to utilize rich snippets. Rich snippets are pieces of info that show up in search results page, such as celebrity scores, costs, or author pictures.

 

 

 

The Best Seo Companies In Leeds PDFs

You can utilize Schema markup to add rich snippets to your site. Schema markup is a code that you can contribute to your site to give online search engine a lot more info regarding your content. Internal connecting is the procedure of linking to other pages on your find this site from your website's content.


Inner connecting can be done by including links to related articles in your article or by adding a "Related Products" section to your item web pages. Adding internal web links is a simple way to improve your site's search engine optimization as well as assist online search engine discover even more of your web content. Just make certain to utilize rich support text (the message that appears when you float over a web link) so that search engines can recognize what the linked web page has to do with.


This is necessary due to the fact that it shows search engines that your web site is active as well as relevant. When upgrading old pages as well as posts, see to it to add brand-new and appropriate content. You can likewise include brand-new inner links and also images to boost the user experience. Updating your internet site's material is a simple method to maintain your site fresh and also improve your search engine optimization at the same time.
 

Autoshop Heroes for Beginners

If clients get a positive experience from your web site, it will ultimately increase your internet clicks and also traffic, which will automatically improve your automobile search engine optimization. As a company owner, particularly an automotive repair work shop owner, you wish to know what your clients need most from you. Due to the fact that it will let you recognize your client's pain points and also you offer much better solutions to them.


The right direction vehicle repair digital marketing and Search engine optimization solutions can help you comprehend your customers' needs as well as advertise your company on the right networks and directory sites. It's essential to list your service in various local service directories.


Allow me tell you a little bit a lot more concerning that. When consumers require something, they look for some expressions or words on google. The consumer searches for "an automobile service center near me, vehicle repair shop, car body shop." If your web site consists of keywords and content that solves customers' problems, your business will instantly be noticeable to them and also show up on the searches.


If you pick us, we do extensive keyword study for your service as well as help you rate on them quickly. Automotive digital advertising and marketing could appear overwhelming, however Torque Digital is here for you if you don't recognize where to start. It provides electronic advertising solutions that can offer your service 5x growth quickly.

The Definitive Guide for Autoshop Heroes

We assist your organization reach the targeted audience, raise your website exposure naturally, and develop brand name commitment. We run successful social media sites campaigns, Online search engine marketing campaigns and all various other sorts of campaigns that will aid your organization expand. We make certain you get a high ROI. We assist you create a solid online presence for any type of kind of business; we help you in: Determining Right Keywords Creating Engaging Material Competitor Analysis SEO Copywriting Optimizing Meta Tags & Titles Web Link Building SEO Performance Record Social Media Site Optimization Removing Match Web Content Technical Audit Not only this, let me share a wonderful active ingredient with you.


You ought to be looking at what other businesses are currently doing and also try to do better than them. Listed below I will be sharing how we can be far better than your service competitors. We want your organization to be as successful as you want it to be. Our electronic advertising and marketing professionals research your competitors and carefully look at what they are doing to make their business successful.


We send your company to the same service directories to obtain you more company. Running an automotive business calls for more than simply walk-in consumers or word-of-mouth advertising.




You require a strong electronic advertising and marketing strategy to maintain growing in your business. Marketing approach helps in growing understanding regarding your services as well as keeps your customers involved on various social systems like Facebook, Instagram, etc.

Autoshop Heroes Fundamentals Explained

Talk with our specialists as well as get a tailored bundle of services according to your business (https://linktr.ee/autosh0pheroes).

We understand exactly how to assemble hostile search engine optimization methods that are customized for the auto sector. With our tested system, we spot potential ranking opportunities as well as take advantage of on them with comprehensive projects that consist of continuous technological audits, competitor research, web content generation, as well as powerful back links. auto repair seo company. Via our e, Business SEO solutions, we help auto services much like your own pull ahead of their rivals and raise website traffic and conversions.

You won't discover any kind of cookie-cutter choices or strategies right here, as each of our projects is constructed around your specific demands, the key phrases you are attempting to rate for, and also the audiences you are attempting to reach. For vehicle dealers, car components stores, and also various other businesses in the vehicle market, this is particularly crucial, as digital advertising needs can vary substantially.


SEO web content advertising and marketing is an additional vital facet of any effective search engine optimization project, as well as it's something you can expect our team of SEO specialists to provide. You might have a hard time to place with each other a practical blog for your target market and may not recognize exactly how to set about getting backlinks for your site or guest uploading in order to develop brand name awareness.

The Ultimate Guide To Autoshop Heroes

Our knowledgeable team of content authors can assist bring value to your website by generating interesting blog write-ups, in addition to guest articles, press releases, and also other sort of material that will certainly be distributed throughout the Internet in order to enhance your domain name as well as push your site greater in the search results (https://creativecommons.org/choose/results-one?q_1=2&q_1=1&field_commercial=yes&field_derivatives=n&field_jurisdiction=&field_format=Text&field_worktitle=AutoShop%20Heroes&field_attribute_to_name=&field_attribute_to_url=&lang=en_EN&language=en_EN&n_questions=3).


Brilliant e, Commerce can aid you attach with your audience and boost your brand authority, with attention-grabbing content that rates.


This will certainly permit your site to be seen by a bigger audience as well as this will certainly enhance your organization. Second, SEO will certainly help you draw in more new consumers.


Where most shops fail with SEO is by targeting the incorrect search phrases. Key words are the foundation to an effective SEO technique, selecting the incorrect keywords at the beginning results in inadequate quality of visitors to your web site. Based upon your store's consumer character, we determine what the best key phrases remain in order to drive website visitors.Read For regional organizations, photo optimization can be an useful on-page ranking signal to take advantage of to enhance presence in search. Read A title tag is an HTML component that defines the title of a website. Read A meta description is a short fragment of message that appears in the online search engine results web page (SERP).Check out Google reviews commonly show within 1-2 hrs of being published on an account. Right here are one of the most common reasons for Google evaluates disappointing. Read Follow this guide to leverage solution locations for your organization account as well as produce more visibility. Read The check it out Google My Organization inquiries and also responses include permits customers to get quick response to typical concerns concerning a business.Read Usage this Google My Service messages assist to produce more involvement for your organization profile. Read Google My Company attributes permit entrepreneur to highlight attributes consisting of particular solutions, features, as well as other high qualities. Read Use this overview to confirm your Google My Business account by postcard, phone, e-mail, or video clip to make your profile visible in search.Check out Adhere to these steps to learn just how to link to Google testimonials as well as generate even more reviews on your Google Organization Account. Read Use this regional landing web page guide to boost on-page search engine optimization as well as increase positions for regional searches. Read A local justification is a highlighted snippet of message that is displayed on Google My Service listings in Local 3-Pack, Neighborhood Finder, and ...Check out November 2022 Whether you're making optimizations or business goals have actually altered, you might wish to transform your Google My Organization (GMB) categories. Check out Not all Google reviews are equal or reasonable. Follow this procedure to remove unfavorable Google Reviews and also avoid adverse reviews in the future. Check out The suggested Google My Organization logo design dimension is 720px X 720px, and ought to be posted as a JPG or PNG that's in between 10KB and 5MB in size.Check out As soon as you have actually established a Google My Company listing, you'll have the ability to create a link (URL) for sharing evaluations, connecting to instructions, and also structure web links to your profile. Read Follow these actions to write an optimized as well as appealing Google My Organization summary that incentivizes clicks and also conversions.

 

Getting My Seo To Work

The search engines' market shares differ from market to market, as does competition. In markets outside the United States, Google's share is often bigger, and Google stays the leading search engine worldwide as of 2007.




Since June 2008, the market share of Google in the UK was close to 90% according to Hitwise. That market share is attained in a number of countries. Since 2009, there are just a few big markets where Google is not the leading search engine. When Google is not leading in a given market, it is lagging behind a regional gamer.

Look, King's case was that Google's techniques to avoid spamdexing made up a tortious interference with legal connections. On May 27, 2003, the court gave Google's motion to disregard the problem since Search, King "fell short to state an insurance claim upon which alleviation may be granted." In March 2006, Kinder, Start submitted a suit against Google over internet search engine rankings.


 

The Definitive Guide to Seo

On March 16, 2007, the United States Area Court for the Northern District of California (San Jose Division) disregarded Kinder, Start's problem without leave to change and also partially given Google's activity for Rule 11 permissions versus Kinder, Beginning's attorney, requiring him to pay component of Google's lawful expenses. "SEO - seo". March 12, 2007. Retrieved March 19, 2007.


Making a notified decision on which search engine optimization solution to select is one of the most essential decisions you will produce your internet site. When deciding which SEO service to choose, there are a few aspects you must consider. These consist of the price, the company's experience, and what they offer in terms of services.

Wondering if you'll find the very best SEO solution for enhancing your press releases? Spy, Fu has experienced search engine optimization personnel who can answer your inquiries regarding optimizing your news release making use of the Spy, Fu search engine optimization tool, your inquiries concerning their platform, and extra, and you can choose up Spy, Fu for a cost effective cost (SEO).

The Main Principles Of Seo

Spy, Fu is a great tool to make use of for research, but it does come with some downsides. Not to state, you'll need to have some SEO experience considering that this is a diy type of software, not a company doing the job for you.


Made for online marketers as well as produced search engine optimization specialists Easy for users to find what they need as well as expand their network with very little initiative. Capacity to send out personalized emails to journalists an affordable method to promote a service without investing excessive cash on advertising and marketing. Easy to locate individuals that are more than likely to be curious about what you need to supply.


Straight North takes control of and also does every little thing for more an organization, which can be destructive for businesses that desire an even more hands-on strategy. No set prices Seo can be a complicated, long, as well as expensive process that requires consistent surveillance and also accessibility to the finest SEO tools. If your search engine optimization job is not enhanced, you'll be eclipsed by your competitors.

Seo Things To Know Before You Get This

As you are now mindful, search engine optimization comes in several types, all with the goal of maximizing material Visit Your URL to appeal to a details part of the Google formula. In truth, all of the methods used in search engine optimization are aimed at resolving one or more of Google's ranking variables (Google has over 200 of them).


There are both on-page as well as off-page aspects some of which we glossed over in the previous area as well as of training course, fines and also offenses which will certainly have an adverse influence on your searchability., the optimum Link layout is "" "Alt message enhances access for individuals that can not see pictures on web pages, including users who make use of screen readers or have low-bandwidth connections. Google utilizes alt message along with computer vision algorithms and the contents of the page to recognize the subject issue of the image.

Fascination About Seo

So, what are the components of a totally enhanced websites? A website that has been totally enhanced should: Be concentrated around a single subject Contain the main key words in the title tag, LINK, as well as inside photo alt text Refer the primary click here for more topic as well as related expressions throughout the text Supply a distinctive viewpoint about the offered topic (the web content ought to be unique, not regurgitated from various other sources) Include a web link back to the category web page, the subcategory page (if one exists), as well as back to the homepage (this can be the logo design at the top of the website it does not have to remain in the text of the material).